Google Map Pack Google Map pack is an enhanced search feature that presents results from searches as maps, with business listings, appearing above the traditional blue-link organic results on Google. Ranking in it isn't easy as its appearance is based on a variety of factors, however you can apply top practices to boost local SEO and increase the chances of being listed in it for terms relevant to search.
Google uses a variety of aspects when deciding on which businesses should be included in its Map pack, such as reviews and claims made on listings, how optimized a business's website is, and how well-designed a business's Google Business Profile are, among other things.
As being included within the Map pack can increase foot traffic, phone calls and overall business growth for your business, but it also gives your brand the chance to build its reputation while giving it an advantage over rivals that don't have a ranking.
Remember that the Map Pack is distinct from traditional SEO by using its own algorithm and optimization strategies. To get higher rankings within it, improve all aspects that you have included in the Google Business Profile (GBP), seek positive customer reviews continuously and design local landing pages by using DataPins.
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Begin to optimize the GBP (Google Business Profile) today to improve your chances of getting ranked within the Map pack! Your goal should be to improve the accuracy of your location information as well as high-quality images and written descriptions that detail your the services or products accurately and with great detail. Make sure that your NAP (name, address and number) information is consistent across platforms (this applies to your website as well as your social networks).
Backlinks are also an integral part in determining how a business's rank in Google Maps packs, with them playing an essential role in driving results over the long term. You can create them by focusing on local keywords using content that is targeted to local SEO keywords, and acquiring hyperlinks from other websites in the industry. Though this approach might take more time and resources initially, it usually will yield the greatest long-term results.
A quality website along with Google Business Profile design also play a vital role in how businesses perform on the Map pack. Therefore, you should use the Hike SEO tools to track the progress of your website and make any necessary adjustments. Being prominently featured in relevant maps for search terms can increase popularity, visibility, and profitability for small-medium businesses which ultimately leads to improved longevity of operations and greater revenues for the business.
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