It is a feature of Google. Google Map pack is an enhanced search feature that shows search results as maps with business listings, and is displayed over the traditional blue-link organic results on Google. Finding a place in it isn't simple - its appearance depends on various factors - however you can apply best practices to improve local SEO, and increase your chances of appearing in it for terms relevant to search.
Google considers a variety of criteria when deciding the businesses to include in its Map pack, including reviews and the claims made on listings, the degree to which they are optimized the website of a company and Google Business Profile are, among others.
As being featured on the Map pack, it can boost phone calls, foot traffic and overall growth of your company, it can also give your business the opportunity to establish its reputation while giving it an edge over competitors who don't rank.
Be aware it is important to note that Map Pack is distinct from traditional SEO, using its own algorithm as well as optimizing strategies. To rank higher in it, optimize all areas of the Google Business Profile (GBP) and seek out positive reviews from customers regularly and develop local landing pages using DataPins.
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Start optimizing your Google Business Profile (Google Business Profile) today to improve the chances of being ranked in the Map pack! Your goal should be to optimize its location details, high-quality photos, and written descriptions that detail your products or services accurately and in depth. Also ensure all NAP (name, address and number) information remains the same across platforms (this is applicable to your website and your social networks).
Backlinks can play an important role in how a business ranks in Google Maps packs, with them playing crucial roles in generating results in the long-run. You can create them by focusing on local keywords using the creation of content that focuses on local SEO keywords, and acquiring links from relevant websites. Although this method may require longer and require more resources up front, it often will yield the greatest long-term outcomes.
A quality website and Google Business Profile design also are crucial to how businesses perform within the Map pack. Therefore, you should use the Hike SEO software to keep track of developments and make the necessary adjustments. Being featured in relevant search terms' Map packs can increase the amount of traffic, visibility and even success for small-medium businesses - ultimately leading to increased duration of operations and higher revenue for the business the business.
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